To: OPTIN supporters,
We are very sorry that we will have to re-schedule the ICO. Due to recent information from the SEC, ERC-20 tokens are almost definitely security tokens, with no such thing as a “utility token”. Instead of trying to squeeze by, and put the business at-risk, we are going to change our offering to a security token, where buyers can receive actual equity ownership in the DoGood Media companies, similar to stocks traded on the OTC exchanges.
We are still continuing all parts of the project as listed in our white paper.
1. OPTIN holders can purchase advertising on our ad platform. We are also going to open this to commercial advertisers in 2018.
2. The OPTIN Chrome plug-in has been released, and OPTIN holders will receive a bonus for data from the plug-in.
3. EarnHoney users (and our publishing partners) will all receive OPTIN that is fully backed by fiat.
4. We intend to list OPTIN on a exchange in the coming months, possibly tZero and OpenFinance security token exchanges.
The OPTin Advertising system is currently used by 500,000 users
It is compatible with the current ad ecosystem and is already being used to purchase millions of dollars of advertising.
Watch the video for a quick introduction.
#22-DISRUPTING ADVERTISING WHILE DOING GOOD – DO GOOD MEDIA/CHICAGO
PUBLISHING AND PARTNERS
+ many more
THE OPTIN NETWORK
MEET THE OPTIN NETWORK
Aiming to give advertisers the tools for making the right decision when purchasing inventory; the OPTin platform allows advertisers to fully understand site-level analytics and traffic sources before purchase.
What is the OPTin Network?
An ecosystem where advertisers can identify and reach the RIGHT PEOPLE, on the RIGHT SITE, at the RIGHT TIME. Users can choose whether he/she is interested in the category or campaign, saving money and reducing waste.
Who is the OPTin Network for?
For brands, publishers and marketers hungry for precise, refined and authentic user engagement data. Scrolling, Mouse Movements, In-View Heatmaps are the best predictor of advertising effectiveness. For consumers who want to reach the content they are looking for without getting harassed with unwanted ads, while getting rewarded for providing their preferences.
What are OPTin Coins?
The currency that will tie all of this together. Powered by blockchain technology, OPTin tokens will be used to purchase ad space and reward users for providing anonymous behavior data for top 100,000 web properties.
ROAD MAP
Jerome Shimizu
Founder and Managing Partner
Michael Sheng
Founder and Managing Partner
Dr. Clement Shimizu
Software Architect
Stefan Sellberg
Chief Revenue Officer
ADVISORS
Howard Shimmel
President, Janus Insights and Analysis, LLC.
Howard Shimmel is President, Janus Insights and Analysis, a new US based research consultancy. Prior to starting this company, Howard was Chief Research Officer at Turner, where he oversaw all multi-screen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts.
Shimmel played a critical role in driving the company’s efforts around the consumer journey and insights to better capture measurement for both Turner and its partners. In 2016, in partnership with Turner Ad Sales’ Turner Ignite team, Shimmel oversaw the launch of Turner Ad Lab, an initiative whose goal was to make recommendations about linear and digital video ad experience in light of the changing TV landscape.
Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units. He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s industry-rich experience includes other leadership roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.
Stephen Jepson
Senior VP, MetrixLab
Kevin Arrix
Founder, Evergreen Eleven LLC
Formerly CRO Verve, MTV (Viacom), CNN
Proshonjit Das
Blockchain Advisor
Ajay Prakash
CEO, Qubit Protocol
THE DOGOOD MEDIA GROUP
DoGood Media, founded in 2014, is a registered Delaware corporation specializing in advertising and market research. DoGood Media pairs its High-Growth Media Brand Portfolio together with a proprietary Audience Extension Product Suite to dramatically reduce costs and complexity while driving profits for publishers, performance for advertisers and positive media experiences for consumers.
DoGood Media has grown revenue at over 50% year over year with 2017 ending at nearly $5 million USD and 29% net income margins. Looking over the last 3 years, DoGood Media has grown a total of 4900% (49x), placing it 3rd among all US media companies, and 75th overall.
As one of the top start-up companies in the US, DoGood Media is honored with Microsoft’s premier BizSpark Sponsorship program and supported by Signature Bank, one of Chicago’s top business banks.
MARKET RESEARCH PANELS
VIDEO WEBSITES
SIDECHAIN SECURED TRANSACTIONS
Meet the OPTin Sidechain
Transparency is a major concern for all DoGood Media products. As such, our first priority with all token transactions is to make data regarding transfer of funds available for anyone to see.
The blockchain technology has this feature embedded for token purchases from crypto exchanges, but the same would be impossible for every microtransactions in our user rewarding platform, due to high fees.
Enter the OPTin Sidechain: an extensive logging system for every credditing inside the DoGood Media environment. It also features a robust, easy to use browsing system for our full records database.
USAGE AS BASE CURRENCY PROJECTIONS
| Use Coins | 2018 | 2019 | 2020 | % of market in 2020 |
|---|---|---|---|---|
| Ad Media Buying | $15,000,000 | $50,000,000 | $100,000,000 | Less than 1% |
| Council | $1,000,000 | $2,000,000 | $5,000,000 | Compare to MRC |
| Ad Network Gateway | $200,000 | $500,000 | $1,000,000 | |
| Market Research Products | $5,000,000 | $20,000,000 | $50,000,000 | Less than 1% |
| 3rd party venture capital | $100,000 | $5,000,000 | $10,000,000 | NEW |
| 3rd party applications | NEW | |||
| Crowd sourced brand-safety for ad content | $150,000 | $500,000 | $1,000,000 | NEW |
| Panel Companies | $5,000,000 | $10,000,000 | $50,000,000 | 10% |
| Targeting | $1,000,000 | $5,000,000 | $10,000,000 | Less of 1% |
| Multiples of Float | 10x | 20x | 40x | Massive velocity |
High use projection
- Ad Media Buying
- Panel Companies
- Targeting
- Market Research Products
- Ad Media Buying
- Panel Companies
- Targeting
- Market Research Products
Small use projection
- Council
- Ad Network Gateway
- 3rd party venture capital
- Crowd sourced brand-safety for ad content
- Council
- Ad Network Gateway
- 3rd party venture capital
- Crowd sourced brand-safety for ad content
WHERE TO MEET US
Blockchain CryptoASIA SUMMIT
Blockchain Without Borders Summit 2018
Coindesk Consensus 2018
Blockchain Venture Summit
All Markets Summit: Crypto
Blockchain Economic Forum 2018
Blockchain World Conference
Blockchain Summit Singapore
FAQ
FREQUENTLY ASKED QUESTION
OPTIN CRYPTOCURRENCY FOR
ADVERTISERS & PUBLISHERS
This document (this “Webpage”) and any other documents published in connection herewith relate to a potential token offering to persons in respect of the intended development and use of the DoGood Media network by various participants. This Webpage does not constitute an offer of securities or a promotion, invitation, or solicitation for investment purposes. Nothing in this Webpage is intended to be a financial services offering document or a prospectus. The token offering described herein involves and relates to the development and use of experimental software and technologies that may not come to fruition or achieve the objectives specified in this Webpage. The purchase of tokens represents a high risk to any participants. OPTin tokens do not represent equity, shares, units, security interests, royalties or rights to capital, profit, or income in the DoGood Media network or software or in DoGood Media, LLC or any other company or intellectual property associated with the DoGood Media network or any other public or private enterprise, corporation, foundation, or other entity in any jurisdiction.
The OPTin token is not a security and does not have the legal qualification of a security, since it does not give any rights to dividends or interests. OPTin tokens are not membership interests in DoGood Media, LLC and do not give any right to participate to the governance or profits of DoGood Media LLC. OPTin tokens cannot have a performance or a particular value outside the DoGood Media Network. OPTin tokens shall therefore not be used or purchased for speculative or investment purposes.
Anyone who is interested in ultimately purchasing OPTin should carefully reviewed this Webpage and make sure that he or she fully understands the risks, costs and benefits associated with the purchase of OPTin Tokens. Specifically, a potential purchaser of OPTin tokens should ensure that he or she understands and has significant experience of cryptocurrencies, blockchain systems and services, and that she/he fully understands the risks associated with the use of cryptocurrencies. DoGood Media, LLC shall not be responsible for any loss of OPTin tokens or situations making it impossible to access OPTin tokens, which may result from any actions or omissions of the user or any person undertaking to acquire OPTin tokens, as well as in case of hacker attacks. OPTin tokens and storing them involves various risks, in particular the risk that DoGood Media, LLC is not able to continue its operations and continue its support of the OPTin Token. Therefore, and prior to acquiring any OPTin tokens, any user should carefully consider the risks, costs and benefits of acquiring OPTin tokens and, if necessary, obtain independent advice in this regard. Any interested person who is not in the position to accept or to understand the risks associated with the activity should not acquire OPTin tokens.
